{"product_id":"project-wild-thing","title":"Project Wild Thing","description":"\u003ch3 class=\"productDescriptionSource\"\u003eProduct Description\u003c\/h3\u003e\r\nDavid Bond is concerned. His kids' waking hours are dominated by a\r\ncacophony of marketing, and a screen dependence threatening to turn\r\nthem into glassy-eyed zombies. Like city kids everywhere, they spend\r\nway too much time indoors - not like it was back in his day. He decides\r\nit's time to get back to nature - literally. In an attempt to compete\r\nwith the brands, which take up a third of his daughter's life, Bond\r\nappoints himself Marketing Director for nature. Like any\r\nself-respecting salesman, he sets about developing a campaign and a\r\nlogo. With the help of a number of bemused professionals, he is soon\r\nselling nature to British families. His humorous journey unearths some\r\npainful truths about modern family life. His product is free, plentiful\r\nand has proven benefits - but is nature past its sell-by date?\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cb\u003eExtras\u003c\/b\u003e \u003cbr\u003e\r\nBob Hughes and play\u003cbr\u003e\r\nSue Palmer Interview\u003cbr\u003e\r\nFairy Fair; Agnes Nairn Interview\u003cbr\u003e\r\nGeorge Monbiot Interview\u003cbr\u003e\r\nChris Packham Interview\u003cbr\u003e\r\nThe Isle of Eigg\u003cbr\u003e\r\nNature Camp with Geoffrey McMullan\u003cbr\u003e\r\nRob Cowen Interview\u003cbr\u003e\r\nGallions Primary School\u003cbr\u003e\r\nTrailer\r\n","brand":"Drakes Avenue","offers":[{"title":"Default Title","offer_id":54300845506945,"sku":"DAP7863","price":8.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/9050\/5986\/files\/2700543.jpg?v=1747167206","url":"https:\/\/hit.co.uk\/products\/project-wild-thing","provider":"Hit","version":"1.0","type":"link"}